REI

2010 SF Addy - Branded Gaming Experience

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  • Survival of the Outfitted

    Survival of the Outfitted

    This ‘choose your own adventure‘ blurs the lines between survival film and video game, providing players with an engaging and educational platform to experience REI’s outdoor equipment. The random scenarios ensure unique adventures for repeat players while mimicking the unpredictability of the wilderness.

  • Gameplay

    Gameplay

    As players navigate through breathtaking HD footage, they will be faced with various challenges.

  • Split Second Decisions

    Split Second Decisions

    With only a few seconds to make a decision, the pressure can quickly build and mistakes easily made.

  • Featured Gear

    Featured Gear

    Given the resulting situation, players will learn how to properly employ their REI equipment.

  • Billboard

    Billboard

    In order to create interest in the game and drive traffic to rei.com, billboards will be placed on highways leading to rural areas and state parks.

  • Billboard

    Billboard

    In order to create interest in the game and drive traffic to rei.com, billboards will be placed on highways leading to rural areas and state parks.

  • Billboard

    Billboard

    In order to create interest in the game and drive traffic to rei.com, billboards will be placed on highways leading to rural areas and state parks.