StubHub

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  • Stub Hub Binocular Stunt

    Stub Hub Binocular Stunt

    StubHub needed to make an impact during Game 4 of the 2010 NLCS in San Francisco. With a kayak, a giant pair of binoculars and an active Twitter conversation, we wove an engaging story through the social fabric of National League Baseball experienced by millions of fans.

  • Results

    Results

    These over-sized lenses drew the attention of thousands of fans whose photographs were posted to Flickr, Picassa, Youtube and hundreds of blogs. The national media also took notice, with recorded clips appearing on local news, FoxSports, and the AT&T Jumbotron (broadcasting our stunt to an additional 30,000 baseball fans inside the park.)